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Orly

I'm a

Hi, there! I'm Orly, and I rock at

Big words? Huh? I know! But if you're here, I am sure you understand the meaning of a good user experience and how it may affect your business. Aaaand... Cue Me 🙂 With more than 15 years of experience as a UI designer and UX planner, I am here to help you build the best customer journey for your target audience.

  • 22.11
  • Not out loud
  • Tel Aviv, Israel
  • Writing, Dancing, and Pancakes (Yup, I cook!)
  • VP OWNED MEDIA at McCANN DIGITAL
  • mymail@gmail.com

  • Usability testings

    Usability Testing uncovers valuable insights about your target audience, enabling the creation of tailored digital experiences that cater to their needs. By delving into user behaviors and preferences, we bridge the gap between your offering and their expectations.

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  • CRO

    Conversion Rate Optimization (CRO) puts users first, driving the improvement of your digital product. By leveraging data and embracing experimentation, we uncover opportunities to enhance even the most exceptional offerings.

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  • UI/UX Design and Architectural

    Blend art and science to create captivating interfaces that leave a lasting impression. Through meticulous wireframing and mapping, craft seamless experiences that harmonize aesthetics and functionality.

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  • Research

    Uncover the true essence of your target audience through User Persona Research. By understanding their wants, needs, and fears, we'll perfect their journey across your website/app.

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  • Microcopy

    In the realm of microcopy, small words make a big impact on the user journey. Let's create engaging and captivating phrases that guide users with joy and leave a lasting impression.

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  • Product Management

    I excel in driving successful product strategies, leading cross-functional teams, and delivering innovative solutions. With a user-centric approach and agile methodologies, I prioritize features, ensure alignment with business objectives, and exceed customer expectations.

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My skills through the years

2011-2013
Graphic Designer & Fronted Developer

Landing pages, Banners, Mini-sites and Websites design.
Development of WordPress based websites at UM DIGITAL.

 

2013 - 2015
Senior UI/UX Designer

Senior UX/UI Designer, Focused on Conversion rate optimization design & usability testings at UM DIGITAL.

2015-2020
UX Specialist & UX/UI Team Leader at MCCANN TLV

Advising, leading projects, and creating amazing digital platforms.

2020-2021
Head of digital product & UX at MCCANN TLV

Team management, digital product architecture, and development start to finish, including research optimization

Since 2021
VP Owned Media @ MCCANN Digital

I am a VP of Owned Media. As this division’s leader, I oversee various professional teams, including Product Managers, UX designers, developers, SEO specialists, and marketing automation specialists, providing strategic direction, fostering collaboration, and promoting a culture of excellence delivery of high-quality services to our clients.

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